Internet is a beautiful place, social media and other platforms have to regularly update themselves in order to be in business. Platforms such as Google, Facebook, and Instagram keep changing their algorithms to make themselves more attractive to its users. The recent Instagram algorithm change has got me really inquisitive. Let's have a look:
Cool facts About Instagram For Your Business
Instagram has over 1 billion monthly active users, making it a huge potential market for businesses.
It is particularly popular among younger users, with 71% of 18-29 year-olds using the platform.
Instagram has a high engagement rate compared to other social media platforms, with over 60% of users reporting that they have learned about a product or service through the platform.
Instagram offers various advertising options, including sponsored posts, Instagram Stories ads, and carousel ads, which allow businesses to target specific audiences and measure the effectiveness of their campaigns.
The platform has a feature called "Instagram Insights," which provides businesses with analytics on their page performance, including metrics on reach, engagement, and follower growth.
Instagram is owned by Facebook, which means that businesses can use Facebook's ad targeting tools to reach specific audiences on Instagram.
We all think that Instagram feed is all about what our followers like and follow, the new algorithm now refreshes as per what and who you like. So basically, you will be seeing new posts every day but it would be solely dependent on your past behavior and last visit.
Explaining The Instagram Algorithm
The Instagram algorithm is a system that determines the order in which posts are shown in a user's feed. The algorithm takes into account various factors, including the user's past behavior on the platform, the timeliness of the posts, and the user's relationships with the people who made the posts.
The goal of the algorithm is to show users the content that they are most likely to be interested in and engage with, while also promoting a diverse and relevant mix of content from the accounts that they follow.
It is important to note that the specifics of the Instagram algorithm are not publicly disclosed, and the algorithm is constantly evolving to better serve its users.
Instagram's algorithm is based on "machine-based learning" which means Instagram would personalize your feed as per your past behavior and provide you a personalized feed every time you log in. So, if you follow "Cristiano Ronaldo", Instagram would know what you like and engage with most and in return would provide you with more CR7-related videos/pictures in your feed.
So, to make this simple, understand the following: 1. Who: Who are you interacting most with! 2. What: What type of posts do you spend your time on? 3. When: Instagram records the time you spend on it, and prioritizes accordingly.
The new algorithm works on "Predictive Analysis" which is based on: Interest, time, and engagement. So everything that you see on your feed is based on your interest, the time you are most active on Instagram, and how often you interact with the particular brand/person. Other aspects that potentially affect your feed are: usage and following.
What Is Predictive Analytics?
Predictive analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. The goal of predictive analytics is to go beyond simply describing the past and present, and to use data to make predictions about the future.
Predictive analytics can be used to make informed decisions about future events, such as predicting which customers are most likely to make a purchase or forecasting which products or services will be most in demand.
Predictive analytics is often used in conjunction with other analytical techniques, such as descriptive analytics (which summarize past events) and prescriptive analytics (which recommend actions to be taken in the future).
How To Grow A Successful Brand On Instagram?
Everyone knows the basic rules of growing their brand or organisation on social media, but Instagram also has an algorithm, and we must understand how this algorithm functions.
Here are the 8 basic rules to grow your brand on Instagram:
Consistent visual aesthetic: Develop a specific look and feel for your brand, and make sure that all of your posts are on-brand. This will help you stand out and make a lasting impression on your followers.
Know & Engage with Your Audience: Respond to comments and direct messages, and try to start conversations with your followers. This will help you build a community around your brand.
Use hashtags and geotags: Use relevant hashtags and geotags in your posts to make them more discoverable to people who are interested in your content.
Collaborations: Partnering with influencers who have a large and engaged following can help you reach a new audience and increase your brand's visibility.
Use Instagram stories: Instagram stories are a great way to share behind-the-scenes content, announce promotions, and give your followers a more personal look at your brand.
Post consistently (Time your posts!): It's important to post consistently, but don't sacrifice quality for the sake of posting often. It's better to post a few high-quality posts per week than to post every day with low-quality content.
Use Instagram analytics: Use Instagram's built-in analytics tools to track your progress and see which types of posts are performing the best. This will help you refine your strategy and create more effective content.
Be authentic: Authenticity is key on social media, so try to be genuine and transparent in your interactions with your followers. This will help you build trust and establish a loyal following.
Consistency is key on Instagram, so make sure to establish a cohesive look and feel for your brand's page
Why Is Instagram important for Organic Growth?
Instagram is a powerful platform for organic growth because it has a large and active user base, with over 1 billion monthly active users as of 2021.
This makes it a great place to connect with potential customers and build a loyal following. In addition, Instagram is a visually-driven platform, which makes it well-suited for showcasing products and services.
By sharing high-quality photos and videos that showcase your brand and products, you can attract the attention of potential customers and encourage them to follow your account.
Instagram's algorithm also plays a role in organic growth. The algorithm surfaces content to users based on their interests and interactions with other accounts, so by creating engaging and relevant content, you increase the chances that your content will be shown to a larger audience.
Another factor that makes Instagram important for organic growth is the ability to use hashtags to increase the visibility of your content. By using relevant hashtags, you can make it easier for users who are interested in specific topics or themes to discover your content.
Overall, Instagram is a valuable platform for organic growth because of its large and active user base, its visual focus, and its algorithm, which can help your content reach a wider audience.