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Top tools every Digital Marketing student must try!!

Digital marketing is on an upward curve, and knowledge sharing surrounding it is improving along with it. Almost every year day a new tool is launched in the market, trying to influence and enhance how marketing is done on digital platforms.

As a young professional it's essential that I must keep myself aware and knowledgeable, so I did some research on marketing automation tools that would add value to company's and contribute in providing customer experience. If your company's aim is to enhance customer experience, these tools useful, and will compliment your analysis process. Google tools plus some of these automation tools would help you improve customer relationships and create value!

These tools are absolutely amazing, not only do they help you understand marketing essentials, they might help you get better grades if you use them as a student ;)

1. Hotjar:

USP: Heatmaps!

Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.

Understand your customers, by strategically analyzing their movements on your website.


Visitor recordings: See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site. By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.

Conversion funnels: Where are your visitors dropping off? – Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.

Other features includes: form analysis (understand why your user's reason for not filling online forms), feedback polls (Hear from your customers).

If you are a marketer given the work to improve your website traffic and increase conversions. This tool helps you understand how the users interact with your website. The sign-up process is easy and free to use.



USP: Interact with your online user. Monitor and chat with the visitors on your website, mobile app or from a free customizable page.


Building a relationship with your visitor is important, this tool helps you facilitate online interactions.

  • Initiate a chat with your website visitors and app users

  • Deliver personalized and real time customer service

  • Monitor traffic on your website and be there when visitors need you most


3. Customer.Io:

USP: This tool can be used to send targeted messages to your customers that you can craft based on how they interact with your business.

The best feature of this app is that it makes personalization easier. Other features include A/B testing, conversion tracking, customer profiles, and in-context conversations.


  • Real-time business data

  • Comprehensive segmentation: Segments are calculated in real-time and performance scales with your business.

  • Work-flow automation: Reach your customer whenever and wherever they are.

Special mentions:

AdRoll: The art of re-targeting your customers. Cross-device and cross-platform re-targeting features as well as flexible segmentation, allows you to provide customized experiences.


Bizible: B2B marketing tool by Marketo, identify and analyze the b2b buyer journey. The tool also provides granular performance data and machine learning forecasts, something which provides the basis of every growth strategy.


Tools are marketers best friend, they make it easier to perform and track customers online behavior. Understanding how these tools work and combining it with the existing tools will add a new dimension to the world of marketing. Interesting to see, how these tools grow in this competitive market, as the market keeps evolving.

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