If you're an entrepreneur and looking for an SEO tool that will help you perform keyword research and grow your organic search traffic, these two tools are the best fit for you.
Today, I'll give you an honest opinion of both tools after using them both professionally and personally for the last 3+ years.
When you are a digital marketing enthusiast like me, you don't stop at just one database. You download and purchase them all and play around with them to understand how each database provides you the necessary information.
Ahrefs and Semrush are both excellent tools for analyzing and reporting on search engine data. However, I do feel that, based on the context in which it fits, one of these tools might be a better fit for your business.
Why AHREFs? Key features:
Keyword research: AHREFs database for keywords is second only to Google keyword planner. The database allows you to research all types of keywords, including phrase match and search suggestions. You can perform keyword research for a wide variety of different search engines — Semrush specifically for Google.
- Key feature of AHREFs: When you type a keyword on their Keyword Explorer tab, you can find the search volume as well as the clicks for the particular keyword. This means you can optimize your keyword research based on the clicks the keyword provides you.
Backlinks: Backlinking is a vital aspect of the SEO process. If you are looking to find the backlinks your competitors are linking to, then Ahrefs interface is more user-friendly in order to get that exact information.
User interface: When you are new to SEO, you need a database that allows you to understand the numerous aspects of the SEO process.
Site Audit: When you have a new website with multiple landing pages and URLs, regular site audits are extremely important to check the health of your website. Note: AHREFs has a "Site structure" feature that allows you to analyze the technical aspects of your website. This is useful for technical SEO, especially finding out whether your internal linking structure is robust.
Here are the features you must utilise in AHREFs:
1. Keyword explorer
3. Content explorer
4. Rank tracking
SEMrush has the most comprehensive competitor analysis setup. If you are looking for a tool only to analyze your competition, SEMRush can assist you in spying on your competition especially to see which keywords they rank on. It has a section dedicated to competitive research, which includes tools such as Organic Search, Backlink Gap and Keyword Overview,
Site audit features: AHREFs gives you a detailed report about the health of your site, but SEMrush gives you actionable solutions. This feature makes SEMrush a useful tool to analyse the technical aspects of your websites.
Visibility trend feature: Personally speaking, this is among the coolest features of SEMrush which helps you analyse the domain, subdomain, or URL you are tracking is based on the keywords added to your Position Tracking Project. As SEO and a digital marketing marketer, both SEMrush and Ahrefs are fantastic tools to use for your boosting your organic reach.
I prefer AHREFs mainly due to the UI it provides, but SEMrush is an extremely powerful tool for PPC campaigns as its features are accurate and focus more on competitor analysis.
Whether you use SEMrush or AHREFs, at the end of the day both software are useful for your SEO journey and processes. How you utilize them matters a lot more than the software you use, both tools have certain features the other doesn't.