If you're an entrepreneur and looking for an SEO tool that will help you perform keyword research and grow your organic search traffic, these two tools are the best fit for you.
Today, I'll give you an honest opinion of both tools after using them both professionally and personally for the last 4+ years.
When you are a digital marketing enthusiast like me, you don't stop at just one database. You download and purchase them all and play around with them to understand how each database provides you the necessary information.
Ahrefs and Semrush are both excellent tools for analyzing and reporting on search engine data. However, I do feel that, based on the context in which it fits, one of these tools might be a better fit for your business.
What Are The Best Features Of Ahrefs?
Ahrefs is a powerful tool for conducting SEO research and analysis. Some of the best features of the tool include:
Backlink analysis: Ahrefs allows you to see the backlinks pointing to your website, as well as the backlinks of your competitors. This can help you identify opportunities for building new links to your site.
Organic search data: The tool provides a wealth of information about organic search traffic, including keyword rankings, search volume, and click-through rate. This can help you identify which keywords to target and optimize your content for.
Site explorer: The site explorer feature allows you to see the top pages, organic keywords, and referring domains for any website. This can be helpful for identifying new link-building opportunities and understanding the structure of your competitors' sites.
Content explorer: You can use the content explorer to find popular and relevant content for your niche. You can filter by language, date range, and content type, making it easy to find the content that you need.
Mention Alerts: With Ahrefs you can set alerts to notify you of changes in your backlinks, keywords, or brand mentions. This makes it easy to stay on top of your SEO and track the performance of your campaigns.
Reports: you can use the tool to generate a variety of reports that provide detailed information about your site's performance, as well as your competitors. With this data, you can make more informed decisions about your SEO strategy.
Overall, AHREFS is a comprehensive tool that offers a wide range of features to help you improve your SEO. It's a great option for anyone looking to conduct SEO research and analysis, and can help you gain a deeper understanding of your competition and the keywords you should be targeting.
What Do I Use Ahrefs For?
Keyword research: AHREFs database for keywords is second only to Google keyword planner. The database allows you to research all types of keywords, including phrase match and search suggestions. You can perform keyword research for a wide variety of different search engines — SEMrush specifically for Google.
- Key feature of AHREFs: When you type a keyword on their Keyword Explorer tab, you can find the search volume as well as the clicks for the particular keyword. This means you can optimize your keyword research based on the clicks the keyword provides you.
Backlinks: Backlinking is a vital aspect of the SEO process. If you are looking to find the backlinks your competitors are linking to, then the Ahrefs interface is more user-friendly in order to get that exact information.
User interface: When you are new to SEO, you need a database that allows you to understand the numerous aspects of the SEO process.
Site Audit: When you have a new website with multiple landing pages and URLs, regular site audits are extremely important to check the health of your website.
AHREFs has a "Site structure" feature that allows you to analyze the technical aspects of your website. This is useful for technical SEO, especially finding out whether your internal linking structure is robust.
Here are the features you must utilize in AHREFs:
1. Keyword explorer
3. Content explorer
4. Rank tracking 5. Content Gap Analysis
6. Broken Backlinks
What Are The SEMrush Best Features?
SEMrush is a powerful all-in-one marketing tool that can help you with SEO, PPC, content marketing, and more. Some of the best features of the tool include:
Keyword research: SEMrush allows you to see the search volume, CPC, and competition for different keywords. This can help you identify new keywords to target, and understand how difficult it will be to rank for them.
Competitive analysis: You can use SEMrush to see the organic search traffic, top keywords, and backlinks of your competitors. This can give you valuable insights into how to improve your own SEO and PPC strategies.
Site audit: The tool can perform an in-depth analysis of your website and identify technical issues that may be hindering your search performance. It can also generate a personalized action plan to help you fix those issues.
Position tracking: SEMrush allows you to track your rankings for different keywords over time, and also of your competitors. So, you can see how your rankings change and identify new opportunities.
Advertising research: With SEMrush, you can research your competitors’ advertising campaigns, including their ad spend, ad copy, and landing pages. This can give you ideas for your own PPC campaigns.
Content marketing: The tool provides you insights into the popular content of your niche, which you can use to optimize and promote your own content, track your performance and measure your ROI.
Reports: SEMrush also provides a variety of customizable reports that can be used to share insights with your team or clients. Reports can be generated on topics like organic search, paid search, and backlinks, making it easy to track the performance of your campaigns over time.
SEMrush is a comprehensive tool that offers a wide range of features to help you improve your digital marketing efforts. It's a great option for anyone looking to improve their search engine visibility and PPC campaigns. Additionally, it provides valuable insights for your content marketing and overall online presence.
SEMrush has the most comprehensive competitor analysis setup. If you are looking for a tool only to analyze your competition, SEMRush can assist you in spying on your competition especially to see which keywords they rank on. It has a section dedicated to competitive research, which includes tools such as Organic Search, Backlink Gap and Keyword Overview,
What Do I Use In SEMrush?
Site audit features: AHREFs give you a detailed report about the health of your site, but SEMrush gives you actionable solutions. This feature makes SEMrush a useful tool to analyse the technical aspects of your websites.
Visibility trend feature: Personally speaking, this is among the coolest features of SEMrush which helps you analyse the domain, subdomain, or URL you are tracking is based on the keywords added to your Position Tracking Project.
As SEO and a digital marketing marketer, both SEMrush and Ahrefs are fantastic tools to use for your boosting your organic reach.
I prefer AHREFs mainly due to the UI it provides, but SEMrush is an extremely powerful tool for PPC campaigns as its features are accurate and focus more on competitor analysis.
Whether you use SEMrush or AHREFs, at the end of the day both software are useful for your SEO journey and processes. How you utilize them matters a lot more than the software you use, both tools have certain features the other doesn't.